Bulk SMS is a communication method that allows businesses to send a large number of text messages to multiple recipients at the same time. It is widely used for marketing campaigns, promotional offers, customer notifications, OTP verification, and important alerts. This service helps organizations reach their target audience quickly and efficiently with minimal cost. Bulk SMS platforms usually provide web-based dashboards or API integration, enabling companies to manage and automate messaging directly from their software systems. One of the major advantages of bulk SMS is its high delivery and open rate compared to other marketing channels. Overall, bulk SMS is a reliable and effective tool for improving customer communication and business engagement.